The Open House Email Template That Fills Saturdays (Steal This)

A great open house starts on Tuesday — in the inbox, not on Saturday at the front door. This is the email template we use to fill open houses for top-producing agents across the country.

Why most open house emails fail

They read like a press release. Address, price, time, "hope to see you there!" — sent. Nobody opens, nobody comes.

The fix is structural, not creative. Three things buyers need before they'll give up a Saturday:

• Why this one — what makes it worth their time vs. the other 14 open houses this weekend
• Who it's for — buyers self-select; tell them honestly
• What to do next — RSVP, drop-in, or text you

The subject lines (pick one based on the list)

• For your full database: "Open Saturday on [Street] — [the one specific reason]"
• For active buyers: "You'll want to see this one before Saturday"
• For past clients: "Know anyone looking in [Neighborhood]? Open Sat."
• For your sphere: "Coffee + a house tour on Saturday?"

Avoid: "OPEN HOUSE THIS WEEKEND!!!" — it reads as spam and gets buried by Gmail's promotions tab.

The email template (copy this)

Hi [First Name],

Quick one — I'm opening up [Address] this Saturday, [time].

This one's worth a trip if you're:

· Looking in [Neighborhood] under $[Price]
· Tired of [common buyer frustration — e.g. "everything needing a kitchen reno"]
· Into [specific feature — e.g. "original architecture" or "south-facing yards"]

The short version: [2-sentence why this house is special — be specific, no clichés]

Details:
🏡 [Address]
💰 $[Price]
🛏 [Beds] · 🛁 [Baths] · [Sqft] sqft
🗓 Saturday, [Date] · [Time]

Reply with a thumbs up if you're coming and I'll save you a tour slot ahead of the rush — or just walk in. No pressure either way.

See you Saturday,
[Your name]

Why this works

• Short. Under 120 words. Reads on a phone in 15 seconds.
• Self-qualifying. The "this is for you if…" list lets the wrong people skip without unsubscribing.
• Low-friction CTA. A thumbs up reply beats a calendar link every time.
• Conversational. "No pressure either way" makes it feel like a friend, not a marketer.

The 3-email sequence

Email 1 — Tuesday morning

The template above. Sets the stage with your full sphere.

Email 2 — Thursday afternoon (only to non-openers)

Hi [First Name] — just bumping this in case it got buried. [Address] is open Saturday and we already have [X] confirmed tours. If you know anyone who'd love [one specific feature], forward this their way.
[Address & time]

Email 3 — Friday morning (only to confirmed RSVPs)

Hi [First Name] — looking forward to seeing you tomorrow at [time]. Quick heads-up: street parking is best on [Street]. I'll have coffee and the comps printed for you. Text if you're running late: [phone].

One small thing that doubles attendance

Add the open house to a calendar invite. Most agents don't. Buyers who accept a calendar invite show up at roughly 2× the rate of buyers who just say "I'll try to make it."

Want this whole sequence in your brand voice?

Drop your listing into Dwellwrite and we'll generate all three emails (plus subject line variants) in under a minute — tuned to your tone, your market, and your sign-off. Try free for 7 days.